Digital marketing content strategist and copywriter Job at Assessment Systems Corporation, Stillwater, MN

VCt3VXN6d1pWTGI5WWNxbWhoV2pnUGI3Ync9PQ==
  • Assessment Systems Corporation
  • Stillwater, MN

Job Description

Summary

We are looking for a digital marketing content strategist and copywriter that can take our website to the next level.  We have long had a strong website with a number of posts in the top 5 SERPs, but there are some challenges.

- Traffic has dropped: Wed 14 May had 86k impressions and 671 clicks while Wed 23 July had 47k impressions and 442 clicks. (see image)
- In general, our Pages are hated by Google (ranking >50), as well as some Posts, while other Posts thrive (ranking <10)
- Overall traffic is much higher than it was before releasing a new site in 2019, but inbound leads are much less, they have never recovered; most traffic is to informational-intent blog posts (the then-consultant moved from to non- changed most URLs, and set up no redirects)

Our technical SEO is relatively good, since we score high on things like core web vitals, pagespeed, and automated SEO scans.  So, there is some deeper issue at hand.

Goals :
1. Ensure we are first page SERP for important keywords that are relatively niche.
2. Increase the number of inbound leads by improving content on the bottom of funnel Pages to get higher ranking and better conversion

Tasks
- Enhance content on current pages for more conversion and engagement (our staff are technical experts and the content reflects this)
- Develop plan to develop new pages/posts
- Evaluate why our Posts perform well but Pages are ignored by Google
- Evaluate potential cannibalism
- Evaluate causes of bizarre spikes one day per week (often Saturdays, though we are B2B - see image)
- Develop plan for off-site content such as Medium, Reddit, Quora
- Manage a rebound from recent loss of traffic due to updates
- Produce better content for social media

I’m also open to anything else you recommend to achieve the goals.  If you want to take a quick look, the site is assess dot com.

About the position
This is a part-time consultant position.  We are looking for an experienced SEO/Content person that can work mostly independently to solve this critical issue.

Job Tags

Contract work, Part time, Saturday, 1 day per week,

Similar Jobs

Domino's Franchise

Delivery Driver - 2424 Hudson rd Job at Domino's Franchise

 ...Clean Driving Record for a minimum of 3 years - Own your own car with insurance We conduct a background check and a reference check on all potential candidates. We offer flexible hours, competitive pay, cash paid daily. Drop by and fill out the application... 

PrimeCARE

Medical Receptionist: Part-Time Job at PrimeCARE

Receptionist OUR VISIONWe are here to Glorify GOD by means of radically...  ...skills~Knowledge of medical terminology, regulations, and...  ...patients with us and enjoy your time away to the fullest~Growth...  ...to moving mechanical parts (i.e., fax machine toner cartridge... 

DEX Imaging

Service Technician Job at DEX Imaging

 ...hiring and training great people . Working a s a Service Technician you can expect: Full time schedule, working 40 hours a week...  ...service repairs and maintenance work on customer an d dealer-owned copier equipment . Our technicians provide top notch customer care... 

Doctors of Physical Therapy

Part-time Physical Therapy Technician Job at Doctors of Physical Therapy

 ...Orthopedic Physical Therapy is seeking a Part-time Physical Therapy Technician for our Del Rio...  ...philosophy creates a culture that makes coming to work enjoyable for everyone. This position is perfect for pre-physical therapy students, nursing and allied health students,... 

NavitsPartners

Nuclear Medicine Technologist - NMTECHSJ Job at NavitsPartners

 ...MondayFriday Schedule: Includes rotating weekends and holidays Training: 2 weeks (9:00 AM 5:00 PM), including EPIC system training Weekly Pay Range: $2,437.50 $2,625.00 Job Summary: We are seeking a skilled Nuclear Medicine Technologist...